Media Kit

Thank you for partnering with us to share our story

Press Contact

Lisa Baker
+1 404 692 3267

655 Highland Ave NE #12
Atlanta, GA 30312


*High resolution photography is available upon request

All materials are copyright © 2016 Lalabu LLC. All rights reserved.
All photography, videos, and copy are provided to promote our brand, products and story.  All other use of these copyrighted materials without permission is not allowed.  Please reach out to our press contact Lisa above if you have any questions.  We're sorry to have to post this and are eager to work with you, but we've had trouble with a few unethical brands.

New Products
Fall 2016

In 2013, Lalabu launched the Soothe Shirt, a simple, intuitive way for moms to wear newborns. Now, we’ve created the Dad Shirt. The first babywearing shirt designed exclusively for dads, the Lalabu Dad Shirt will make it easy for a new dad to wear his newborn. Like the Soothe Shirt, the Dad Shirt needs no tying, wrapping, or adjusting -- just put it on, slip baby in the pouch, and go.

We’re also redesigning the Soothe Shirt to make it even better than the original version. We’ve sold over 15,000 Soothe Shirts to date, and the feedback from our customers has helped us create this new version of the Soothe Shirt. Our new custom-designed fabric will provide unprecedented support and flexibility, and will enable us to add more flexibility in sizing.

Finally, we’re happy to announce Lalabu Leggings. With Leggings and a Soothe Shirt, every new mom can have a complete, easy outfit for the first months postpartum that makes her look and feel great. The Lalabu Leggings have a unique compression waist that provides gentle support to your belly as your body recovers from pregnancy.

Lalabu Soothe Shirt® 

One line product description: 
A stylish and innovative all-in-one babywearing shirt that’s both a nursing tank for mom and a cozy carrying pouch for baby. 


  • Easy-to-use pouch calms newborns 
  • Built-in nursing bra for convenient breastfeeding, with soft and stretchy bra panels for all-day comfort and sizing flexibility 
  • A breathable mesh tummy panel to keep cool and feel your baby better
  • An adjustable head support and pouch extender providing more security and longevity for the pouch
  • Our best custom-designed fabric - softer, more secure, and longer lasting 

Lalabu Dad Shirt™ 

One line product description: 
The first babywearing shirt for dads that lets you wear baby simply. It makes it easy to win as a new dad! 


  • Stylish v-neck design with slim fit and short sleeves 
  • Breathable mesh panel to let you feel and bond with baby 
  • A built-in pouch that lies flat when not in use 
  • An adjustable head support and pouch extender 
  • Our custom fabric that’s comfortable and secure 

Lalabu Leggings™

One line product description: 
Supportive premium leggings with a unique compression panel for postpartum recovery. Lalabu Leggings fill the gap when your maternity pants are too big and your pre-pregnancy pants are too small. Paired with your Soothe Shirt, it's your complete new mom outfit.


  • A gentle compression panel to support your postpartum belly 
  • Soft, flexible fabric with four-way stretch and sweat wicking 
  • Crop length for three-season comfort 
  • Perfect complement to your Soothe Shirt to create an easy, stylish outfit 


You can embed the videos below to your website.  Simply follow the link to YouTube on each video and copy the embed code.

New Products Fall 2016: Lalabu's original easy-to-use babywearing shirt for moms: new, improved, and now for dads too!

Our Giving Model: We give 2% of all sales back to moms in Africa, supporting mom entrepreneurs through micro-finance.


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Click here to see what others have written about Lalabu .