Media Kit

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Press Contacts

Kelley Stagnaro

Team Lalabu
Text Message Line: 404 692 3267

655 Highland Ave NE #12
Atlanta, GA 30312


*High resolution photography is available upon request

All materials are copyright © 2017 Lalabu LLC. All rights reserved.
All photography, videos, and copy are provided to promote our brand, products and story.  All other use of these copyrighted materials without permission is not allowed.  Please reach out to our press contacts above if you have any questions.

New Products

In 2013, Lalabu launched the Soothe Shirt, a simple, intuitive way for moms to wear newborns. Now, we’ve created the Dad Shirt. The first babywearing shirt designed exclusively for dads, the Lalabu Dad Shirt makes it easy for a new dad to wear his newborn. Like the Soothe Shirt, the Dad Shirt needs no tying, wrapping, or adjusting -- just put it on, slip baby in the pouch, and go.

We’ve also redesigned the Soothe Shirt to make it even better than the original version. We’ve sold over 25,000 Soothe Shirts to date, and the feedback from our customers has helped us create this new version of the Soothe Shirt. Our new custom-designed fabric will provide unprecedented support, flexibility and comfort.

Finally, we’re happy to announce Lalabu Leggings. With Leggings and a Soothe Shirt, every new mom can have a complete, easy outfit for the first months postpartum that makes her look and feel great. The Lalabu Leggings have a unique compression waist that provides gentle support to your belly as your body recovers from pregnancy.

Lalabu Soothe Shirt® 

One line product description 
A stylish and innovative all-in-one babywearing shirt that’s both a nursing tank for mom and a cozy carrying pouch for baby.

First launched in 2013, the Soothe Shirt is a 3-in-1 stylish nursing tank for new moms, comfortable nursing bra, and cozy carrying pouch for baby. Ideal for layering in all seasons, the newly redesigned Soothe Shirt now includes an inner mesh panel for breathability, an adjustable head support and pouch extender, and a softer-than-ever bra panel for all day comfort. The Soothe Shirt is available in Pure Black, Simple Gray, Calm Blue and the So Worth Loving™ Special Edition. 


Shirt Features

  • Easy-to-use pouch calms newborns 
  • Built-in nursing bra makes breastfeeding convenient 
  • Inner mesh panel provides cool breathability 
  • Pouch extender grows with baby
  • Made in the USA 

Nursing Bra Tidbits

  • No need to wear a separate bra 
  • Two fabric layers for extra coverage 
  • Soft elastic band provides support
  • Shirt covers stomach while nursing

Lalabu Dad Shirt™ 

One line product description
The first babywearing shirt for dads that lets you wear baby simply. It makes it easy to win as a new dad! 

The first babywearing shirt exclusively for dads, the Lalabu Dad Shirt™ makes babywearing simple. Bonding with baby is easy in the Dad Shirt, because there’s no wrapping or tying. Just put on the shirt and slip baby inside, kangaroo-style. It makes it easy to win as a new dad!  The Dad Shirt is available in Simple Gray and New Blue.

Shirt Features

  • Easy-to-use pouch calms newborns
  • Stylish slim fit design looks like a normal t-shirt
  • Breathable mesh panel encourages bonding with baby
  • No wrapping, adjusting, or tying -- just slip baby in pouch
  • Made in the USA

Lalabu Leggings™

One line product description
Supportive premium leggings with a unique compression panel for postpartum recovery.

Becoming a mom doesn’t mean giving up style! Lalabu Leggings are slimming, supportive, and comfortable while your postpartum body changes. The stylish look and the casual crop length make them the perfect choice when your maternity pants are too big and your pre-pregnancy pants are too small. Paired with your Soothe Shirt, it's your complete new mom outfit.


  • A gentle compression panel supports your postpartum belly
  • Premium wicking fabric with four-way stretch
  • Stylish crop length for three-season comfort
  • Pair with your Lalabu Soothe Shirt for the perfect new mom outfit
  • Made in the USA


You can embed the videos below to your website.  Simply follow the link to YouTube on each video and copy the embed code.

Lalabu's original easy-to-use babywearing shirt for moms: new, improved, and now for dads too! Learn more at:

For Moms Giving: We give 2% of all sales to help moms in Africa, supporting mom entrepreneurs through micro-finance.


About Lalabu

Lalabu is leading the simple babywearing movement with its focus on everyday wear that promotes child and parent bonding. In contrast to traditional baby carriers and wraps, Lalabu offers parents the unique opportunity to spend quality time with their newborns through stylish babywearing shirts for mom and dad. No assembly required.

All Lalabu products are made in the USA and two percent of all Lalabu revenue is given to help families through their For New Lives giving model. The company contributed nearly $30,000 in 2016. From its inception Lalabu has leveraged its “For New Lives” funds to help moms pursue their dreams.

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Interested in reviewing our product or partnering with us to host a giveaway?  Please contact us.   All inquiries about collaborating on content or promotional partnerships are welcome.

Click here to see what others have written about Lalabu .