FREE SIMPLE WRAP on orders over $200

2 males wearing newborns in Dad Shirts in a barber shop.
Male wearing a newborn in a Dad Shirt, receiving a hair cut from a male Barber.

UP TO 25% off sitewide

Warehouse Sale is LIVE!

Grab these deals before they are gone!

“a godsend for the busy new dad who needs to be hands-free”

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"this baby carrier shirt is perfect for the new dad!"

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“The t-shirt is comfortable for you and the baby: a win-win scenario here.”

Men

“For the new dad who likes to hold the baby close"

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Meet the Viral Dad Shirt

The discrete babywearing tee he'll be proud to wear.

FAQ

BACK IN STOCK | Our viral Dad Shirt is finally back. Grab one quick! They are going fast AGAIN.

Fern short sleeve v-neck Dad Shirt with front pouch for wearing a newborn.

Dad Shirt | Fern

$84.95
Unit price
per 
Short sleeve v-neck Dad Shirt with a front pouch for wearing a newborn in gray.

Dad Shirt | Gray

Regular price $84.95 $76.45

Unit price
per 
Brook short sleeve v-neck Dad Shirt with front pouch for wearing a newborn.

Dad Shirt | Brook

Regular price $84.95 $76.45

Unit price
per 
Black short sleeve v-neck Dad Shirt with front pouch for wearing a newborn.

Dad Shirt | Black

Regular price $84.95 $67.96

Unit price
per 

Forget complex wraps

Hello, Simple Wrap

Skip the stressful mile long piece of fabric. The Simple Wrap is a hybrid carrier that feels like a wrap, but is as easy to use. It will be your go-to.

Babywearing, Simplified.

Meet the Simple Wrap. The cozy, stretchy wrap that's EASY to put on.

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Man-Care, Babies, & Barber Shops

Man-Care, Babies, & Barber Shops

We stopped by Elizabeth’s Barber Shop in St. Paul, MN with a group of new dads and babies to experience firsthand the elevated experience of...

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Top 5 Reasons Dads Love The Dad Shirt

Top 5 Reasons Dads Love The Dad Shirt

Dads have been neglected in the baby space for far too long and we're changing that. The iconic Dad Shirt is changing the narrative and our dads are letting us...

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